Day 29: Design Pickle


Now You Can Outsource Your Design Work For 1 Flat Rate Per Month

No games. No gimmicks. Unlimited designs and revisions.

Let’s cut to the chase:

You’re not a designer.

Maybe you can put together a brochure if you dedicate an afternoon to it. Maybe you’ve made a t-shirt design for a family trip to Disney World before.

We’re sure you’re great at a lot of things — Scrabble, balancing a spoon on your nose, interpretive dance, whatever.

But when it comes down to it, design isn’t your bread-and-butter.

It’s more like the vegetables you tried to avoid as a kid, but always ended up having to eat before you could leave the table.

And that was okay — until now.

Because, at a certain point, you start thinking “Shouldn’t someone who actually knows what they’re doing be in charge of this?”

Is Your Company Losing Money Because Of Bad Design?

When your business reaches a certain level, people begin to expect high-quality design. It’s just the price of admission to a more profitable business.

The last t-shirt design you cobbled together with a free Photoshop knock-off doesn’t exactly scream “We know what we’re doing” to your customers.

Unfortunately, in business, books really are judged by their covers.

We make snap judgments based on how a company presents itself because, more often than not, a company that can’t present itself professionally is a company that is:

  • Unqualified

  • Underfunded

  • Overworked

  • Struggling

You name it.

Bad design isn’t just bad design.

It’s a signal to the outside world that “we don’t have our shit together.”

Whether that’s true or not is irrelevant, because it’s the message your customers receive. Perception is everything, remember?

And more often than not, a bad perception of your business = “you’re not getting my money.”

Think about that for a second —

How much money has your company missed out on because of bad design?

Why Hiring A Designer Is Like Jumping Through Hoop After Hoop After Hoop After… get the point.

In the past, outsourcing design work meant you either had to hire a full-time employee to do it (which is a bit like calling the fire department to hose down your house when all you needed to do was blow out a candle) or somehow track down a freelancer that is:

  • Reasonably priced

  • Qualified

  • Trustworthy

  • Dependable

  • Easy to work with

And the list goes on.

There are a lot of hoops to jump through if you want to find a dependable long-term designer.

But not anymore, thanks to Design Pickle.

What Is Design Pickle?

Design Pickle completely eliminates all the hoops you have to jump through to find and work with a qualified designer.

We’re a graphic design service built for companies who need quality graphic design work done quickly and at a reasonable price.

We’ve simplified the process of outsourcing graphic design to make it as simple and easy as possible to get design work off your plate and into the hands of a professional.

How Does Design Pickle Work?

How does it work?

Once you sign up and send us some info about your needs, we’ll match you with one of our 200+ designers.

That designer will learn all he or she can about your company and get to work on your project ASAP.

Turnaround time is quick. We generally shoot for 1 business day (but sometimes it takes a little longer).

If you get your design and think, “Ugh. I could have done this better myself,” just tell us!

You get unlimited revisions, and we’ll work hard to make sure you’re happy with the final design — no matter how long it takes.

What’s The Catch?

You’re looking for it, aren’t you?

There’s gotta be a catch. This seems too good to be true. How can these guys do this?”

The truth is — there is no catch. The closest thing to it would be this:

Design Pickle does not do logos, websites, or videos.

Outside of that, we’ve got you covered!

How To Stop Doing Design Work Forever

Think about this:

Right now, you have the opportunity to never design another brochure, t-shirt, presentation, you name it, ever again.

How would that feel?

To completely clean your plate of all design work — forever. And to know with certainty that, at the end of the day, you’ll get a professional, high-quality design you can use immediately.

All you have to do is say the word.

Get Your No-Risk 14-Day Trial Today

Today, you can sign up for a no-risk 14-day trial with Design Pickle.

After your trial, you can continue to use Design Pickle’s services for one flat rate every month, no matter how much you use us.

And, if you decide you don’t like us for any reason during those first 14 days, let us know. We’ll give you a 100% refund, and you can be on your way.

Design Pickle has delivered 275,000+ designs to 2,200+ clients since 2015, and we’d love to take some of the work off your plate.

Will you let us?

Click the button below to start your no-risk 14-day trial.

[Get My No-Risk 14-Day Trial] 



It. Is. Done.

This was the last one. Coincidentally — or not coincidentally — it was one of the easiest ones to write.

I initially planned to give myself November 30th to write a blog post about all these sales letters and the lessons I learned from them. I’m still going to write that blog post, but I imagine it will be extensive — and I need a break.

So, I’m taking tomorrow off. I’ll use the months of December and January to work on a kickass blog post compiling all the biggest lessons learned from this project.

So keep an eye out for something big early next year!


A wrote about a company called Design Pickle. It’s basically a simple, reliable, affordable way to outsource graphic design.

Who is the Customer?

This customer is someone who works at a small company and has been managing their graphic design process for a while.

They’re not skilled in graphic design, nor do they actually want to do it, but since the company needed someone to do it, they picked up the slack.

Now, the company is doing more work than ever/has a bigger audience/etc. and they’re looking to outsource design work.

Customer Level of Awareness & Sophistication

The customer is solution-aware.

They realize that outsourcing graphic design is the key to solving their problem (low-quality design or just the stress of having to do it yourself), but they might not know about the challenges associated with outsourcing graphic design.

That said, I think the letter does a good job of highlighting the pain points and consequences of bad design, but it could do a better job at digging into the pain of working with a freelancer.

Big Idea + Rationale

There are a couple of big ideas at play here. If I were to do this again or as a legitimate project, I’d narrow it down to one.

The first big idea is that doing design work by yourself, when you’re not interested or skilled in it, is a pain in the ass.

The second is that bad design keeps the company from getting as many customers as they could with good design.

The third is that outsourcing design work is also a pain in the ass.

Big Promise + Rationale

The big promise is that, with Design Pickle, you can push design work off your plate for one flat rate per month and know you’ll end up with something you like (because they offer unlimited revisions).

Lessons Learned

Customer awareness is one of the most crucial pieces of any sales letter. But it’s not enough to just slap a label on it and say “unaware,” “problem-aware, or whatever.

Copy is best when it seems to know exactly where the customer is coming from.

One thing I like about this letter is that I think the intro would really resonate with anyone looking to outsource design services. Because it directly speaks to their exact point in the customer journey, they’ll be thinking “Wow! This is me!” while reading it.

And copy that resonates with readers and drives them to action is what we’re aiming for.